Advertising effect on sales of soft drinks
In designing an advertising campaign for a soft drink which would you find more useful
The health department popularizes family planning through advertising. Included in the analysis are socio-economic variables such as producer price index for soft drinks, consumer price index for soft drinks, and population variables. Advertising has become increasingly important to business enterprises both large and small. While sometimes advertising alone may succeed in achieving buyer acceptance, preference, or even demand of the product, it is seldom solely relied upon. Absolutely [ ] b. Table 4. There is the dearth of sufficient information, technical knowledge as well as literature. However tempting, the proposed restrictions or regulations on CSD advertising cannot be justified based on the results of this study. The more relevant and meaningful commercial felt by people, the more successful was the campaign. Even though the first diet soft drink was introduced to the American market in , it wasn't until the s that diet drinks gained acceptance with the consumer. Fairly satisfied [ ] c. Positive impact [ ] b. It will be appreciated if you can provide honest answer to the questions it contains.
HI : Sales promotion result in high sales volume Hypothesis II HO: Sales promotion does to motivate consumers to consume more bottling of mineral drinks.
Advertising objectives serve as guidelines for the planning and implementation of the entire advertising program. An organization may hunts for the need for sales promotion option in order to achieve certain objectives these objectives are as follows: a.
Data Analysis Procedures. Many of the sales promotion offers that motivate consumers today and have become part of their everyday lives have been around for nearly a century or more. Tucker, Muris, Timothy J.
Information from these twenty-four years will provide the most comprehensive analysis that has been published to date of the relationships of various variables with aggregate CSD consumption.
based on 33 review