The team can then create appropriate messages and disseminate information approved for release.
Like a disaster recovery plana crisis communication plan is a type of insurance policy for the long-term health of an organization.
The fact is that some chief executives are brilliant organizational leaders but not very effective in-person communicators.
Talkwalker virality map - how an article about plastic particles in bottled water, spread across traditional and new media. Assigning a person for each channel of communication may be the best way.
Are the people angry with your brand actually your target audience or an important audience to you, or are they people outside of your important markets? Neighbors living near the facility may need information—especially if they are threatened by the incident.
Be open, be honest The sooner you communicate your apology, explanation, and solution, the sooner people will stop trashing your brand. Crisis communication is part of an overall crisis management plan designed by upper-level management and public relations professionals to reduce the potential damage caused by a crisis.