A marketing plan has three principal sections: market analysis, competitive analysis, and specific marketing actions. Business plan bonus: Tips to stand out Investors have little patience for badly written documents.
Looking at a sample plan's financials section can be helpful because you can see what should be included, but take them with a grain of salt.
Creditors may need access to this information, therefore it should be available on an as-needed basis. If things are going well, your plan will help you think about how you can re-invest in your business.
A positioning statement for a business plan doesn't have to be long or elaborate. Be specific in showing how you will give your business a competitive edge.
Add to Queue Opinions expressed by Entrepreneur contributors are their own. Instead, look for a plan that's related to the type of business you're starting.